| More Info | Company | Description | Page |
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| 5.11 Tactical Series | Invading Darkness | 24 |
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| Advanced Technologies | ATI Free Float Heatshield
Halo Heatshield | 77 |
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| American Technologies Network | We've Set a new standard for Thermal Imaging/
The ATN ThOR Thermal Weapon Scope | 61 |
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| Armalite | Whatever your mission ARMALITE is ready. | 37 |
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| ATK / Blackhawk | We dor more than just test our products.
WE PROVE THEM IN COMBAT. | 23 |
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| ATK / Federal | Years of Proven Performance for that MILLISECOND when you need it. | 35 |
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| ATK / Weaver | Defenders of Life and Liberty | 73 |
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| Battenfeld Technologies | New Products for 2012 | 11 |
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| Brownells | Your gateway to all 50,000+ products from the Brownells family of companies. | 8 |
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| Bushnell | The Bushnell Bulletproof Guarantee. | 75 |
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| Carl Zeiss Sports Optics | In this brief second, a story will become a legend.
This is the moment we work for. | 6 |
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| Colt Manufacturing Company | same SMALL package.
same BIG punch.
brand NEW attitude.
The NEW .380 Mustang | 31 |
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| Crimson Trace | If you're holding it, You're aiming it. | 22 |
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| DKG Trading | Military Coup. | 18 |
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| Environ Metal Inc | HEVI-Shot's HEVI-METAL gives you knockdown power | 45 |
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| Fiocci | Canned HEAT. Introducing the New Line of Innovative Ammuntion Packaging By Fiocchi USA | 33 |
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| Fiocci | Canned Heat! | 33 |
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| Galco Gunleather | TacSlide
Forward-molded Kydex fron with leather backplate. | 68 |
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| Gunbroker.com | Hobby. Career.
Going.Going.Gun | 2, 3 |
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| Hawke Sport Optics | HAWKE Panorama
'broaden your horizons' | 76 |
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| Heizer Technologies | The Titaniam Tactical Pocket Pistol...
DoubleTap | 17 |
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| Joseph Chiarello | Firearms Business Insurance | 78 |
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| Kahr Arms | All American | 13 |
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| Lyman Products (Pachmayr) | The Turbo you've trusted is now TurboSonic | 16 |
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| Marlin Firearms | Unrivaled Quality in the World's most complete RimFire Family | 43 |
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| MTM Molded Products | Purpose built for Shooters & Reloaders | 60 |
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| Muck Boot Company | If You're Thinking About Your Feet, You Don't Have a Shot. | 10 |
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| Nations Best sports | Extreme Buying Power. | 15 |
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| NSSF | Together, Our Voice is Strong | 5 |
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| OF Mossberg | Bolt-Action Breakthrough. Varmint MVP Series | 19 |
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| Opti-Logic | Hunting Gets Tactical.
RECON Series | 12 |
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| Plano Molding Company | POSTED. All Elisive Game: Consider this your official head start. | 20 |
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| Poly One Corporation | What If: a polymer color solution could increase both consumer appeal and production efficiency? | 39 |
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| Randall-Morrison | FloMet
Total Solutions Provider of Quality
Metal Injection Molded Components | 62 |
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| Remington | A Breakthrough Decision backed by the strongest wararnty you'll ever need. VERSAmax | 21 |
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| Remington | Model 700
Fifty Years.
Five Million sold.
Nothing has ever come close. | Cover 4 |
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| Rock River Arms | PDS Pistol, Piston Driven System
| Cover 3 |
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| Rossi | This Judge Won't Leave You Hanging | 71 |
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| Savage Arms | Performance Enhancement | Cover 2 |
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| Shooting Search Inc. | What if the person you need is not looking for a job?
Key employee search firm for the shooting, hunting, knife, LE/tactical and outdoor industry. | 78 |
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| Sig Sauer | P224
Classic Sig. With one small change. | 51 |
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| Sitka | Introducing Sitka Gear | FalseCover |
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| Springfield Armory | Just add ammo....
Introducing the new 11-gear multi-use carrying case. Filled with everything you need to get started. | 59 |
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| Stag Arms | Stag Arms. World most versatile competition rifle.
The new MODEL 3G | 9 |
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| Sturm Ruger | Ruger thanks you for a great 2011 | 65 |
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| Swarovski Optik | The Measure of all Things
See Brilliantly. Measure Precisely.
The new EL Range Finding Binocular | 47 |
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| Taurus | There are gun companies and there are gun manufacturers.
WE ARE THE LATTER. | 57 |
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| Ten Point Cross Bows | Experience Perfection.
Experience TenPoint. | 54 |
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| Trijicon, Inc. | Accuracy that goes the Distance. | 53 |
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| TruGlo, Inc | Make Your Shot Count in 2012 | 67 |
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| Umarex USA | Armed with Custom Upgraded Features. | 79 |
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| Vanguard USA | The latest & greatest Shooting Accessories unveiled at SHOT Show 2012! | 14 |
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| Wicked Ridge | Pound for Pound...
The best crossbows for your money. | 55 |
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| Zander's Sporting Goods | Zanders' no longer the "Best Kept Secret" | 79 |
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